JANICE DESIGNS ALL THE PRINTS HERSELF

THE ORIGIN OF OUR OWN PRINTS

It all started 10 years ago, when, for one of my first collections, I had a lining printed for all the women’s coats and blazers. My passion for design stems in part from the fact that my mother couldn’t find clothes that suited her, so when I had the opportunity to design my own lining, I wanted to go back to the basics—what really matters on the “inside”… my roots, my family.
I had found a box at my mother’s house containing love letters from her grandfather to her grandmother, along with a whole stack of photos from that time. I found this so amazing that I had them scanned and made a print of them. How wonderful it was for my mother to wear a beautiful JANICE blazer with a lining full of memorabilia and memories of her grandparents, as a tribute.

FROM THE INSIDE OUT

Every season, I designed a lining that became characteristic of that season—a USP, something that stood out and was instantly recognizable. After about 10 seasons, I designed a sticker print as a lining—a print inspired by a utility box plastered with stickers that I’d spotted in Amsterdam. When this print was finished and the lining arrived ready to use, my husband said, “ “This print is so cute—you have to make a viscose women’s blouse and dress out of it too!” Okay, to be completely honest, I didn’t immediately agree with this idea, but I’m so glad I went along with it in the end, because this was our next breakthrough… the print became an instant hit! Even now, everyone would love to have another version of that sticker print, but it’s what put us on the map as a brand—a fashion label that designs its own recognizable prints…and what a print it is!

VISCOSE SELECTION

Once the print selection is finalized, the next step is deciding which print to use for which viscose fabric. Choosing the right print for the right fabric is quite a process. Which viscose fabric will become a blouse, which will we use for dresses, and what works best for a women’s skirt? Of course, you can also use different types of viscose for a dress. For example, there’s a viscose crepe that’s a bit fuller and works well for a dress, but there’s also a viscose crepe that’s perfect for a light, airy women’s blouse or skirt.

For our women’s viscose blouses, we use a lighter weight fabric, and for the women’s viscose dresses, a slightly fuller, heavier weight fabric. In our opinion, a blouse doesn’t need to be too thick—it should be nice and airy so you can easily wear it under a cardigan or blazer. The viscose women’s dresses are slightly airy and breathable thanks to the viscose, but they aren’t see-through.
The viscose fabrics we use regulate temperature, so you won’t sweat excessively while wearing them.

COLORFUL WOMEN’S CLOTHING

As I’ve said before, “Your clothes can turn a bad day into a good one!” The clothes you wear can influence your day and how you feel. If you have a job interview, you’ll choose a specific outfit; if you’re going on a first date, you’ll dress appropriately for the occasion; and if you’re having a bad day, wearing the right clothes can shift your mood so that, before you know it, you’ll be walking around with a smile on your face.

We design the JANICE collection for women who love life but often take it with a grain of salt. For women who are confident and want—and deserve—to be seen. She wants to stand out from the crowd and prioritizes quality over quantity.

KEY-PIECE PRINT

A key piece can give your outfit that extra something. When someone is wearing a key piece, it’s the first thing that catches your eye—and only then do you notice the rest of the outfit. When done right, the key piece gives you a sense of power and maybe even a twinkle in your eye.
That’s why we feature a key-piece print in our collection every season—this season, it’s the Eclectic Print. Pictured here is the Dylan Eclectic, a colorful women’s blouse made from the finest viscose, which we’ve had printed with our own custom design. Pair the blouse with jeans—white, blue, or gray—and a pair of sneakers, along with a leather biker jacket or a denim jacket, and you’ll be the star of the day!